D2C Health Brand: Scaling with Precision and Efficiency

A rapidly growing D2C health and wellness brand was struggling with disconnected systems for customer service, marketing, and inventory. This led to a fragmented customer experience, manual errors, and missed opportunities for repeat business.

  • Challenge: Disjointed customer data, inefficient manual processes for onboarding and follow-ups, and an inability to get a unified view of the customer journey.
  • Solution: Inuio implemented its Nexus Platform, unifying all customer interactions into a single CRM. We deployed intelligent workflow automation to streamline the onboarding process and trigger personalized follow-up campaigns based on purchase behavior.

The Result:

  • 35% Increase in customer retention within the first six months.
  • Automated Onboarding reduced manual tasks for the team by over 15 hours per week.
  • Unified Dashboards provided a 360-degree customer view, enabling smarter, data-driven marketing decisions.

With Inuio, our onboarding process became automated and seamless. Response times dropped drastically, and our team could finally focus on what matters—growing our brand.
Ritika S., CMO